Friday, December 15, 2006

Email Marketing Tips - How To Create A Profit Funnel by Simon Akers


Creating a profit funnel involves setting up an auto responder (using a service such as Aweber) with a series of messages containing targeted offers and high quality content that will be of interest to each subscriber.

It can take a while to finish but once set up the campaign runs totally on autopilot and automatically sends messages on your behalf while you collect the commissions from each sale that you generate.

Before you start your campaign you will need to create a name squeeze page that converts at least 10% of visitors into subscribers (meaning 10 people out of every 100 will subscribe). Its possible to achieve conversion rates as high as 50% if you offer a unique high quality bonus product for free.

The next thing you need to do is find relevant products which you can promote as an affiliate by searching websites such as Click Bank. Try to find at least five different products at first (you can always add more later).

You will also need to decide whether you want to include high quality content in your campaign. This will increase your response rates and generate more sales, but if you don't have time to find articles you can still make a decent profit if you just send product recommendations.

Now you can start setting up your auto responder with follow up messages. The first email should thank the person for joining and show them where to download their free gift. The next messages should be sent five days after the previous and its best to alternate between free content and product recommendations.

So the second email that is sent five days after the first should contain a high quality article that is related to your target market. This is followed up with the third email which is sent five days after the second and it should contain a product recommendation (you can also write a review of the product).

You then repeat this process as many times as you want and you can always add more content and product recommendations every week until you have created a series of messages that will be automatically be sent over many months or even years.

Once set up you will be able to concentrate on the most important part of your business which is sending traffic to your squeeze page and collecting leads. Then you can let your auto responder do all of the work for you.

About the Author

This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com

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